Sunny Lee

Renowned Asian Visual Artist

Sunny Lee is a well-known visual designer in Asia. An intuitive person who is good at observing and accurately grasping the details. Based on different cultures and using appropriate visual effects and media, he can always express the in-depth meaning behind.

He is the first Asian artist who has collaborated with Brazilian footballer Ronaldinho, Chinese NBA superstar Yao Ming, 100m hurdles champion Liu Xiang as well as other celebrities in the global sports field. 

In his career in art and design for more than three decades, Sunny has often been invited to collaborate with international figures including movie stars, celebrities for various kinds of advertisements, music videos and interior design. 

In 2015, he served as the visual design director in the film “The Four” (四大名捕) directed by Gordon Chan. The film grossed more than 300 million dollars. In 2021, he was invited to design a series of art toys for the gold medal project – women’s quadruple sculls in rowing at the 2020 Tokyo Summer Olympics; in the same year, he has co-founded the brand “US17”, launching a limited-edition product “Moon-landing Cosmo Bear” (登月宇宙熊) to celebrate the 50th anniversary of moon landing in human history and pay tributes to the space explorers. 

Recently, Sunny collaborates with Ding Jun-hui, the winner of World Snooker Championship and co-launches a collection – limited-edition cosmic bear figures with NFT to commemorate his career as world-class professional player. 

Sunny is committed to original design. In recent years, he focuses on IP (intellectual property) incubation, creation and design of NFT (non-fungible tokens) and virtual idols. Backed by a strong network – a team of experienced global designers and professionals of world-class art institutes, he will continue to explore the field in Metaverse, and collaborate with worldwide celebrities in sports, entertainment, film and television industries to bring high-quality NFTs to the public.